10 Marketing Myths That Will Destroy Your Business

10 Marketing Myths That Will Destroy Your Business

10 Common Marketing Myths

1. You need to spend money to make money. Nonsense! In order to succeed in the world of business, Shoestring Marketers must invest time, energy and creativity. But, they do NOT need to spend money.

2. You need to possess a degree in marketing to succeed. Shoestring marketers do not necessarily have marketing degrees, college degrees or even high school degrees. All it takes to succeed is passion and perserverence.

3. Your marketing ends once you have made the sale. Shoestring marketers understand that the absolute best marketing occurs with existing customers. Research clearly suggests that your current customers are 10x more likely to purchase from you again and will cost you nothing in marketing dollars!

4. You must compete fiercely with your competition. Shoestring marketers understand that competition only leads to stress and failure. Instead, you must be aware of your competitors in order to engage in joint ventures and other shared marketing efforts.

5. Marketing is showcasing you and your company. Im sorry to tell you this, but Shoestring Marketers understand that prospective clients and customers dont care about you or your company. Prospective customers only care about themselves and how your company can help solve or alleviate their problems.

6. Marketing interrupts the customer. The days of interruption marketing are quickly coming to a close. Todays consumers are not responding to traditional TV ads, radio ads and internet ads that interrupt what they are doing. Shoestring marketers realize that marketing is all about developing a relationship with the customer. The Shoestring Marketers motto is: relationships first, sales second.

7. Marketing is taking from the customer. The Shoestring Marketer understands that marketing is about giving value to your prospective and current customers. Shoestringers are always thinking about what they can give away for free: downloadable e-books, reports, webinars, seminars, etc.

8. Marketing is aimed at a large group of prospects. This type of thinking is a huge mistake. In order to succeed in todays marketplace you must aim for a small, targeted group of prospects. The smaller the group, the easier it will be for your marketing campaign.

9. Marketing is about how much money you have made at the end of the month. The Shoestring Marketer understands that making a profit is extremely important to business success. (And making a big profit is great as well!) But, if you are truly going to succeed in your marketing efforts, you will be interested in how many new relationships you have developed at the end of the month.

10. Marketing is about having 5 solid marketing strategies. As a business owner you cant depend on a small handful of marketing strategies to grow your business. In fact, with hundreds of great marketing strategies, Shoestring Marketers need to use as many as possible to gain massive exposure.

If you are going to become a world-class Shoestring Marketer, then it is essential to your business success that you understand these 10 marketing myths. Once you shift your marketing mindset, your business will catapult to the top!

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